Who We Are Al Noor is a professional group of companies with a head office in Baghdad and a network of branches in major commercial cities of Iraq. Al Noor successfully operates retail and wholesale distribution of high-quality Swiss watches In Iraq through its own sale points and through its partner’s outlets. Al Noor is the exclusive watch retailer and service center for many Swiss brands in the Republic of Iraq. All of our timepieces are genuine and authentic; we offer luxury timepieces at highly competitive prices.